connecting brands with leading independent podcasts
CO-FOUNDERS — FLICKA WILLIAMS & HANNAH DAVISON
WHO WE ARE …
Human Beans Media, founded by Flicka Williams and Hannah Davison, was born from the industry and commercial success of the multi-award-winning podcast, Untidy.
That journey clearly revealed that high-quality independent podcasts and top-tier brands needed a better way to find each other. Human Beans Media makes that connection, representing a diverse network of podcasts across multiple genres and building partnerships that are genuinely good for creators, brands, and audiences alike.
Between them, Flicka and Hannah bring backgrounds spanning agency life, branding, communications, and podcasting, always paired with a generous dollop of humanity.
WHAT WE DO
Connect Podcasts and Brands That BELONG Together
We represent a diverse network of high-quality independent podcasts and match them with brands that genuinely fit, creating effective partnerships that feel natural, credible and authentic. Relationships are managed end-to-end, whether it's a single campaign or an ongoing partnership.
DESIGN Custom Campaigns
FROM THE GROUND UP
Every campaign collaboration is custom-designed, from creative strategy and host-read integrations to project management and reporting, so it works for the podcast, the brand, and the audience.
Podcast listeners are among the most engaged audiences in media. We help brands find their people: listeners who are engaged, receptive, and ready to act on a recommendation from hosts they trust.
REACH AUDIENCES WHO ARE TRULY LISTENING
PREVIOUS BRAND PARTNERS
THE POWER OF PODCASTS
Podcast listeners choose what they listen to, they show up consistently, and they pay attention. 72% of podcast listeners are more attentive than audiences consuming other media. That focus translates into higher brand recall, stronger trust, and deeper connections between brands and the people who matter to them.
In New Zealand alone, 12% of people listen daily, averaging over an hour and twenty minutes per session. When ads reach the right audience, research from Acast shows they are three times more effective than standard digital advertising. Human Beans Media is here to put your brand in front of these audiences.
